A new report from the DigitalGYB identified that digital marketing services skills are required at all levels and in all establishment. From farmers to pharmacies, businesses and organizations need digital marketing skills to succeed.

What is the price of not growing skills?

According to the research – lower sales lost and productivity.

So how can establishment grow their digital skills? The research recommends seven actionable items that all organization and businesses can do to upgrade their digital marketing skills.

1. Raise perception of digital technologies and the need for digital skills

The starting point for a corporation should be to raise perception around technologies and how they can be used to grow the business and how can you help yours. This can raise awareness both of the importance of digital tools to support and improve execution, and also the need for digital skills to grow the business.

2. Promote access to digital technologies

The best way to understand any media, application, technology or is to experience it. Encourage employees to encounter and access digital through the lens of the consumer. Consider providing experiences for employees to submerge themselves in digital to implant the learnings.

3. Expand the availability of digital skills through the training system and education

Digital skills and an education program and clear digital training should be available to the entire corporation. Furthermore, digital skills should be a part of the core capability required at every level of an organization. Employees should be given actionable and foundational training to improve on-the job performance.

4. Promote access to training

Access to training to address digital skills gaps should be supported through diversification of means. In addition to formal organization employees, training can take charge of their own learning and training and access content online to meet their knowledge gaps. Promote access to informal and formal training and mentorships to make employees aware of how they can get support.

5. Include digital skills in a vast wider skills strategy

Digital skills should become a key product in the broader organizational skill strategy. Employers often have programs for technical skills or soft skills, and digital skills should be integrated into the strategy for advance these skills. Digital skills should be integrated into skill assessments, job descriptions, and work requirements throughout the organization.

6. Consider diversity and avoid the ‘one-size fits all’ application

Employers require different types and levels of digital skills according to the sector in which they operate, their market, country, and their size in which they are based. In designing a digital skills strategy or any other type of initiative to help employers access the required diversity, digital skills needs to be clearly addressed through a tailored application.

Need help with your digital marketing services? DigitalGYB is qualified to be a best with good client satisfaction and helps companies in a variety of industries find their research their needs, target audience, and craft the perfect message to get them to convert. Dialogue with one of our Digital marketing experts today!

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