App Store Optimization is the process of optimizing mobile apps for the purpose of achieving a higher rank in the app store search results and top charts rankings. The function of optimization is to improve the visibility of a mobile app in Google Play and App Store. App store optimization is a key component of your app success. It is an effective tool that determines Google Play and App Store success.
We use proprietary tools to understand the language and keywords your customers are searching for, your competitors are targeting, and the ones that will drive the most traffic.
The most important part of App Store Optimization, the App name or title, description needs to be a balance between uniqueness, branding, and relevant keywords that drive search results.
The most important factor in app rankings is the volume and quality of reviews and ratings - encourage ratings and reviews from happy customers, either through prompts or incentives.
First impressions matter, and so does your app logo! An attention-grabbing logo in bright colours, unique shape and/or simple imagery is a key part of your app’s branding.
Including screenshots and videos allow potential users to visualise your app and will drive downloads. Highlight the best parts of your app, its most popular pages, and its key features.
In the iOS App Store, you can pick a primary and secondary category for your app while in the Google Play Store, you can only pick one. Choosing a relevant category is extremely important to success.
Publisher name and reputation also drives app searchability - choose a name that describes the types of apps you create succinctly.
Post download, app engagement and retention are the next challenges to work on - a high-quality app is only the first step.
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We always have a dedicated project manager for every brand, no matter how small or big.
We provide us accurate data to help us optimize your app page and boost your rankings.
We always aim to improve our client’s revenue which leads to an increase in their ROI.
We make sure that our clients are updated with the latest performance reports weekly/ monthly.
We always have a dedicated project manager for every brand, no matter how small or big.
We provide us accurate data to help us optimize your app page and boost your rankings.
We always aim to improve our client’s revenue which leads to an increase in their ROI.
We make sure that our clients are updated with the latest performance reports weekly/ monthly.
We specialize in creating the total web presence that small businesses & brands need to make sure they reach their online audience of current and prospective customers.
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