Advertising your products or services is significant for the success of your business, as it is a mean of attracting your customers and thereby, increasing sales. There are several ways of advertising your business, such as through the Internet, newspapers, magazines or television in location based advertising by which you can target a particular location and create the awareness and bond with the local customers who play a key role in sales or demand for particular company or showrooms or even malls.
Geo-fenced ad campaigns also generate better engagement. Why? Because you’re reaching your customers at the right time and place
Marketing isn’t just about getting sales. It’s also about doing so with as little effort as possible. Geo-fencing allows marketers to get more with fewer resources
If done correctly, Brands with better data easily outperform their competitors. Geo-fencing allows marketers to acquire quality data
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Geofencing marketing is location based SMS where a user’s location is recorded via the operator, and advertisements are only shown to people in a specific location target.
Location-based marketing is a long-proven marketing strategy. Whenever it becomes apparent that a large portion of one’s best potential customers reside in a particular geographic location, a business will focus its marketing activities on that location.
Geofencing is an innovative location-based marketing strategy you can use to target your ideal customers when they are in a particular geographical area. Also known as geo-targeting, the technology makes use of location data including cellular data, Wi-Fi and Radio Frequency Identification (RFID) to target only users meeting your criteria within the specified geographic location, known as a geofence or geo-target.
Once a geo-target is identified (such as a 2 mile radius of your store), location information is used to trigger programmed actions to delivered messages. For instance, a marketer may choose to send SMS messages to targeted profiled subscribed users within that location.
Geo-fencing sounds like it could be a very good thing for many organizations. Here are just a few of the benefits that it can bring your company
Geo-fencing closes the gap between in store, project location marketing and your broad range advertising campaigns
Trigger campaign based on your customers' location at the right time with personalized, contextual text messaging based on their location in a radius
90% of text messages are open and read within 3 minutes of delivery. Enhance your marketing by creating touchpoints with customers in the most direct way
Since it is a targeted form of advertising the costs may be lower than you would assume. You can get started with a smaller campaign and grow your range and reach as you see fit
When people receive advertising for brands they see nearby, it helps them connect with you and become better aware of what you offer
All of the other benefits come together to give geo-fencing a high ROI when compared to other forms of marketing
customers in and around or near a specific business, event, conference center or building. to engage with your end users directly on the mobile
Target visitors that are in or have recently visited a specific geofenced location
Target prospects who have visited your competitor’s locations
Target prospects who attended specific events within a specific time frame
This allows your business to bulk marketing messages or location specific notifications to crowds in strategic locations all over India.
Domino’s Pizza 12,000 stores in 80 countries make it possible and necessary to send geo-targeted text messages.
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