Location Based Advertising


Location Based Advertising Services

Advertising your products or services is significant for the success of your business, as it is a mean of attracting your customers and thereby, increasing sales. There are several ways of advertising your business, such as through the Internet, newspapers, magazines or television in location based advertising by which you can target a particular location and create the awareness and bond with the local customers who play a key role in sales or demand for particular company or showrooms or even malls.

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The Power of Geo Fencing SMS Campaign

Better Engagement

Geo-fenced ad campaigns also generate better engagement. Why? Because you’re reaching your customers at the right time and place

Increased Efficiency

Marketing isn’t just about getting sales. It’s also about doing so with as little effort as possible. Geo-fencing allows marketers to get more with fewer resources

Better Data

If done correctly, Brands with better data easily outperform their competitors. Geo-fencing allows marketers to acquire quality data


2 Ways to Use GEO Location Based Campaign

Target by District, City, Area, Radius of Residency (HLR – Home Location Register)
  • The first method lets you broadcast your marketing message to residents who live in specific districts in India.
Target by Live Location (VLR – Visiting Location Register)
  • The second method broadcasts your marketing message to your target demographic when they are physically in the vicinity of your target locations.


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Promoting Where Your Customers

Geofencing marketing is location based SMS where a user’s location is recorded via the operator, and advertisements are only shown to people in a specific location target.

Location-based marketing is a long-proven marketing strategy. Whenever it becomes apparent that a large portion of one’s best potential customers reside in a particular geographic location, a business will focus its marketing activities on that location.

Geofencing is an innovative location-based marketing strategy you can use to target your ideal customers when they are in a particular geographical area. Also known as geo-targeting, the technology makes use of location data including cellular data, Wi-Fi and Radio Frequency Identification (RFID) to target only users meeting your criteria within the specified geographic location, known as a geofence or geo-target.

Once a geo-target is identified (such as a 2 mile radius of your store), location information is used to trigger programmed actions to delivered messages. For instance, a marketer may choose to send SMS messages to targeted profiled subscribed users within that location.

Geo-Fencing Benefits & Advantages

Geo-fencing sounds like it could be a very good thing for many organizations. Here are just a few of the benefits that it can bring your company

Target Locations

Geo-fencing closes the gap between in store, project location marketing and your broad range advertising campaigns

Broadcast Radius

Trigger campaign based on your customers' location at the right time with personalized, contextual text messaging based on their location in a radius

High Open Rates

90% of text messages are open and read within 3 minutes of delivery. Enhance your marketing by creating touchpoints with customers in the most direct way


Since it is a targeted form of advertising the costs may be lower than you would assume. You can get started with a smaller campaign and grow your range and reach as you see fit

Increased Brand Awareness

When people receive advertising for brands they see nearby, it helps them connect with you and become better aware of what you offer

Excellent ROI

All of the other benefits come together to give geo-fencing a high ROI when compared to other forms of marketing


Boost advertising results by using geofencing
ads that reach

customers in and around or near a specific business, event, conference center or building. to engage with your end users directly on the mobile

Custom Audiences

Target visitors that are in or have recently visited a specific geofenced location

Competitor Location

Target prospects who have visited your competitor’s locations

Event Targeting

Target prospects who attended specific events within a specific time frame

How does Location Based Marketing Work ?

(Case Study: Domino’s Pizza Geo-targeted SMS campaign)

This allows your business to bulk marketing messages or location specific notifications to crowds in strategic locations all over India.

Domino’s Pizza 12,000 stores in 80 countries make it possible and necessary to send geo-targeted text messages.

Targeting Major Segments

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