Marketing automation is the process of using software to complete repetitive marketing tasks designed to nurture sales leads, personalize marketing messages and content and in the process, save marketers’ time and effort. By automating many of these tasks, users can more effectively send the right message, to the right user at the right time.
Marketing automation is all about understanding your audience so you can adapt the way you communicate to them based on their unique buying journey
With marketing automation software, small and medium businesses can send automated messages to target leads and customers via emails based on the customer behaviour and actions.
Several rules or workflows can be designed to automate messages and channels best suited for the case. Marketing and sales departments use marketing automation to automate online marketing campaigns and sales activities to both increase revenue and maximize efficiency.
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